Word: xeroxed
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Dates: during 1960-1969
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Blue-Chip Prices. Of the book's 200 pages, 98 contain ads, for which many blue-chip U.S. firms paid blue-chip prices. Coca-Cola laid out $25,000 for its four-color, back-page layout. Pepsi got the first ad page for $20,000. Others-Ford, Xerox, Union Pacific, etc. -went for $15,000 a page, three times as much as the G.O.P. charged. The ads will put close to $1,500,000 into the Democratic till, and the party hopes to boost its gross well beyond $2,000,000 by selling hard-cover copies for $10, soft...
Smiling recruiters from 18 companies will take over 32 rooms in Manhattan's Waldorf-Astoria this week to interview more than 600 college graduates. On hand will be personnel specialists from Boeing, Bristol-Myers, Chase Manhattan, Equitable Life, Lever Bros., J. C. Penney, Xerox and other giants. The young men who will get the corporate glad hand are some of the most sought after graduates of the class of '64. They hold a variety of degrees, but they have one thing in common: all are Negroes...
Critics Muted. Stock options are not, of course, an unmixed blessing. An executive can take a loss if the price of his stock plunges below the option price -unless he sells out in time. But the rewards can be remarkable. Shares that Xerox optioned in 1955 at $2.47½ are now worth $79⅜, and options that IBM granted in 1956 at $92 now market for $569. A U.S. Treasury survey of 166 executives in 31 large companies showed that they averaged $82,000 each per year in profits-real or paper-on their options during the 1950s...
...issue is Xerox's domination of the dry-copying field (no messy, discoloring chemicals), the fastest-growing and most profitable part of the industry. Since Xerox came on the market in 1960 with its 914 model, which makes copies by dissipating an electrically charged powder onto ordinary paper, three other companies-SCM, Addressograph's Bruning division, and American Photocopy-have entered the field. The competitors' machines make copies on paper precoated with zinc oxide, a dry photoconductive chemical...
Last week the Patent Office issued Xerox a patent covering this method too, on the ground that it had worked on it first. SCM already was in court charging Xerox with overall patent "misuse"; the Xerox patent award was quickly followed by an Addressograph suit, charging Xerox with antitrust violations. In response, Xerox sued both SCM and Addressograph for patent infringement...