Word: xeroxers
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EDGAR began business last week as a pilot project involving 150 companies. The firms, which include Citicorp, GM, IBM, Mobil, Sears and Xerox, agreed to file all their financial data with the SEC in computerized form rather than on paper. For now, however, the information from EDGAR will be available only at SEC offices in Washington, New York City and Chicago...
...Honeywell building, hundreds of women wearing red smocks hunch over an assembly line as they put together tiny electronic devices. Ten million parts a month are turned out here and then trucked across the border to U.S. plants, which ship them off to be used in Apple computers, Xerox copiers and instrument panels for the space shuttle...
...Angeles Olympic Organizing Committee. The companies will spend an additional $500 million on advertising and promotion to trumpet their participation in the hope of boosting prestige and profits. Most sponsors claim to be confident of being paid back amply in public good will and employee morale. Says Xerox Spokesman Sandy Lanzarotta: "If there is anything in the world positive to be associated with, it is the Olympics." Adds Brian Porter, manager of Olympic marketing for Anheuser-Busch, an $11 million sponsor: "We feel the Games are the ultimate in amateur sports. We would be embarrassed not to be involved...
Many of Benton's clients are from large corporations, and about 75% are men. Executives from such blue-chip firms as Xerox, Union Carbide and Citicorp have signed up without informing their bosses. Almost everyone praises Benton. "She's fabulous," says Pam Crowson-Brash, an account executive at the Foote, Cone & Belding ad agency in Chicago. "I feel I have an advantage over anyone who hasn't taken her course...
...important tools of corporate image making is the richly illustrated annual report. But some firms now regard the glossy booklets sent to stockholders as overly extravagant. Xerox has banished photographs from the pages of its report this year, thereby cutting the cost of each copy from 88? to 43?. Total savings: $180,000. AMF, a New York-based conglomerate, after losing $1.5 million last year, cut its report by twelve pages and adopted a no-frills design. Much of A T & T's report is printed on paper almost as flimsy as the kind used in phone books...