Word: xeroxes
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Dates: during 1980-1989
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...basic office structure has changed very little when compared with the rest of U.S. business. Xerox quips in an ad that the businessman of 1981 would feel right at home in an average 19th century office furnished with such "modern" inventions as the eraser-tipped pencil, patented in 1858. The level of capital equipment is also much lower than in a manufacturing facility. A blue collar worker today is backed up by $25,000 in machinery, while a white collar one has only $2,000 in equipment at his or her fingertips...
...month ago, Xerox offered to trade 200 desktop copiers worth about $800,000 for an array of goods and services ranging from forklift trucks to airline tickets for employees traveling on company business. As of last week, Barter Systems had traded half of the copiers for some of the things Xerox needed...
...Audley White, 52, watches the Today show, an American morning ritual. But with a difference: the youthful-looking information systems manager views the program on a convenient monitor while he pounds out the miles on a motorized treadmill at the Xerox Corporate Fitness Center in Stamford, Conn. On his daily jog, White is surrounded by a $61,000 mechanical sculpture garden of chrome, leather and cable: stationary bicycles, cross-country skiing simulators, rowing machines, Nautilus weight stations and racks of dumbbells positioned around the spacious, brown-carpeted gym. Down a hallway hung with modern paintings are whirlpool baths...
...long into his daily workout, White has soaked through his T shirt, emblazoned XHMP-Xerox Health Management Program. His face is mottled with exertion, his eyes narrowed to the 1,000-yard stare of a man at the limit of endurance. Beta endorphins, chemicals released by the body during sustained strenuous exercise, calm his nerves, suppress his appetite and relieve his pain. Increased blood circulation as a result of the exercise may improve White's heart muscle. Such are the small miracles of activity: insurance factors in a stressful and sedentary life...
Though the $700,000 Xerox program is not compulsory for executives, participation is a route to faster promotion through the ranks. At the invisible end of the treadmill a vice presidency may be waiting. In the last mile of his workout, as his $40 running shoes echo on the treadmill, White resembles a movie hero: the young man who wrestles with the hand of a huge clock. If it strikes 12, the heroine will be decapitated or the dynamite will explode. Audley White has extracted a similar victory over the inevitable: time...