Word: xeroxes
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Three weeks ago, Xerox issued its fourth profit warning in little over a year, telling already wary investors that sagging sales and high costs would cause its first quarterly loss in a decade and a half. Allaire and president and COO Anne Mulcahy, his recently anointed heir apparent, who were unavailable for comment last week, candidly admitted to analysts that the company has an "unsustainable business model...
...rechristened itself a few years ago. Over the past 18 months, its stock has dropped from a high of $63 to as low as $6 (it closed up a bit, to nearly $9, on Friday); its market value has collapsed almost $40 billion to a piddling $5.6 billion. Xerox has cut its quarterly dividends 75%, to 5[cents]. As it's not currently welcome in the bond market, where its credit rating has sunk to near junk-bond status, Xerox had to tap a $7 billion revolving credit line, setting off rumors that it might be on the verge...
This week, when Allaire and Mulcahy, a well-liked 24-year veteran of the company, formally disclose the damage, they'll do their best to put that speculation to rest and chart a turnaround strategy. Saddled with $17 billion in debt, Xerox is a bloated company that needs to trim the fat--and fast--to compete with the Japanese and rivals in Silicon Valley. Besides getting rid of the credit division and Xerox PARC, options include bailing on its Japanese joint venture with Fuji...
That won't solve the company's revenue problems. Xerox has cut bundling deals with Compaq and Dell to push its fledgling line of ink-jet printers, and it is spending $200 million on its biggest advertising blitz ever. But it's having a tough time taking on H-P in the hot personal and small-business space. "They're never going to beat [them]," says Frank Pacetta, vice president of sales at SingleSource IT and a 20-year Xerox veteran...
...will cutbacks address problems at the other end of the spectrum. For much of the past decade, even in the digital segment, Xerox has virtually owned the upper end of the market with its DocuTech line of copiers and high-speed printers--tanklike, six-figure machines that can spit out up to 180 pages a minute and are sold primarily to governments, universities, commercial printers and large corporations. Servicing and supporting those machines has been the company's real cash cow. In the past year, however, Canon, IBM and German printer Heidelberger--which, ironically, purchased its technology from Xerox...