Word: xeroxing
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Dates: during 1970-1979
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...television sponsor, Xerox Corp. has made an exemplary name for itself through its support of such admirable programs as Alistair Cooke's America and Kenneth Clark's Civilisation. Last winter Xerox decided that nothing would be more natural than to copy the process. It sponsored "the first Xerox special in print"−Pulitzer prize-winner Harrison E. Salisbury's Travels through America, a 23-page personal essay that appeared in the February issue of Esquire, sandwiched between two low-key Xerox ads that explained the innovation. Last week the first Xerox special somewhat embarrassingly turned...
...White, who was long the master of The New Yorker's Notes and Comment column. At 76, White no longer writes very much, but he can still work up a dander when he spies a fox lurking in the thicket. When he first heard about Xerox's plans to sponsor the Salisbury article, he let fly a letter to the nearby Ellsworth American. "This, it would seem to me, is not only a new idea in publishing," wrote White, "it charts a clear course for the erosion of the free press in America...
White did not doubt that Salisbury's Travels were paved with good intentions. Xerox first broached the idea to Esquire of underwriting a substantial article because, says Xerox Vice President David J. Curtin, "We felt we'd like to help a magazine do something special, which might be tough for them to do on their own." Esquire chose both the subject and the writer, and Xerox approved the selection. Under the terms of the sponsorship agreement, Xerox paid Salisbury a handsome $40,000 for the six months' work he put into the essay, as well...
There was also an important codicil: Xerox would have no editorial control over the essay. If the company had disapproved of it, Esquire would have been free to publish it anyway−and keep the money. Says Salisbury: "I saw no ethical impediments to doing the piece. After all, big corporations like Xerox and Texaco commission operas and other cultural enterprises. Meanwhile, the poor magazines have been dwindling away over the years, and along with them the employment of writers." For its part, Esquire was equally unfazed by the unusual arrangement...
...range. Now, though the company denies it, IBM appears to be withdrawing gradually from the ordinary electric typewriter market. It is a move that in the long run may help spell the end of the familiar, jammable typewriter. Another innovation may hasten that change in the future: Xerox Corp. has produced a further revolutionary design in typing equipment. The Xerox 800 is a machine that prints letters from a whirling disc printer called a "daisy wheel." Its advantage is that when attached to a computer it will print while moving either backward or forward across a page, thus offering even...