Word: xew
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...satire in his act, loathe him as the leader of "the barbarian invasion from the North." Nevertheless, Tin Tan today is not only the wonder boy of the Folies Bergere, but a headliner at the swanky, touristy El Patio, a regular over Mexico's powerful radio station XEW, and has contracts in his pocket to tour Latin America and star in three cinemusicals...
Brought together in Mexico City's radio station XEW by the first south-of-the-border broadcast of a big-time U.S.. program were Rumania's ex-King Carol, Mistress Magda Lupescu, U.S. Ambassador George S. Messersmith and wife Marion, pert Puppet Charlie McCarthy and Dandier Edgar Bergen. "Hi, horseface!" yipped Charlie, staring down from the stage at a U.S. Embassy attaché's small son. The audience guffawed, thinking he was addressing McCarthy-fan Carol, who has acquired that nickname in certain Mexico City circles...
...Last week Variety passed out its 1940 kudos. Plaques went to NBC for promoting "programs in the public interest," to the National Association of Broadcasters "for its code defending tolerance," to CBS for "stimulating local show management," to Young & Rubicam for effective radio copy, to Mexico City's XEW for leadership in show management...
Today, besides XEW, Azcarraga, through Mexican Broadcasting Co., operates the 50,000 watt-station XEQ at Mexico City and the ornate Teatro Alamedo. With one of his brothers supervising a Chrysler assembly plant, another handling the distribution of RCA Victor sets in Mexico City, Azcarraga, known as Don Emilio to his intimates, makes plenty of time sales in the family circle...
...methods are amazingly simple. On the theory that if an artist is not happy without a contract, he will not be happy with one, Emilio rarely enters into written agreements with his talent. Performers are bound by only one stipulation: they cannot work for another station while employed by XEW. With sponsors, Don Emilio is similarly gracious. They can drop their shows whenever they want to so long as they give him time to dig up a fill-in program. Prohibited at the moment by terrific costs (because of the power needed) from organizing a Mexican network, Don Emilio hopes...