Word: xp
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Madonna's Ray Of Light, the official Windows XP launch song, is cued up. The conference rooms are waiting at 112 locations worldwide, from Beijing to the New York City hotel where Bill Gates will lead a pep rally. And Microsoft's well-oiled p.r. machine has even thought to haul out a new slogan, "Yes You Can"--reasoning that, in light of recent events, "Prepare to Fly" isn't quite right...
With this week's $200 million rollout of its XP operating system, Microsoft is showing once again that no one sells like Gates & Co. The software giant, which announced last week that earnings were down 42% from a year ago, needs XP to boost sales and anchor its all-important move into Internet commerce and services...
...stakes in this launch are even higher for computer and chip manufacturers and makers of peripherals that were reeling from a decline in PC sales even before Sept. 11 and that have seen buyers virtually disappear since then. A huge chunk of the battered tech sector is counting on XP for a new breath of life...
...industry analysts have their doubts. XP does have some new features, like one that gives household members their own passworded access to different versions of the same computer's desktop, and the new system delivers souped-up handling of photos, music and videos. But XP's main advantage over older Windows versions is improved reliability, some of it achieved by ditching the crash-prone Windows 95 and 98 code. "It's like an iceberg," says Mark Specker, an analyst at Soundview Technology Group. "All of its biggest improvements are below the surface...
Madonna’s “Ray of Light” is going from pop hit to commerical jingle. The song will be featured in a Windows XP ad that lasts