Word: xstrata
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Dates: during 2000-2009
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...world first, Xstrata, a $28 billion Swiss global mining company, has agreed to fund an endangered species' recovery. In exchange for spending millions on the marsupial, Xstrata's name will appear on everything wombat: from websites to educational DVDs to shirts worn by wildlife workers. Xstrata execs will also star in documentaries about the northern hairy-nose and speak at media events. Call it the ultimate in green corporate branding...
...Inco now accounts for about 40% of Vale's revenues, and gained the company important technology and highly skilled personnel. "It was a major step for us," says Tito Martins, executive director for corporate affairs and energy at Vale. More recently, Vale has made a play for Swiss miner Xstrata in a deal estimated at $90 billion...