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...American workers--particularly in their ideas of work-life balance. For baby boomers, it's the juggling act between job and family. For Gen X, it means moving in and out of the workforce to accommodate kids and outside interests. Now along come the 76 million members of Generation Y. For these new 20-something workers, the line between work and home doesn't really exist. They just want to spend their time in meaningful and useful ways, no matter where they...

Author: /time Magazine | Title: What Gen Y Really Wants | 7/5/2007 | See Source »

...best young workers is getting them in the door. They are in high demand--the baby boomers are retiring, and many Gen X workers are opting out of long hours--and they have high expectations for personal growth, even in entry-level jobs. More than half of Generation Y's new graduates move back to their parents' homes after collecting their degrees, and that cushion of support gives them the time to pick the job they really want. Taking time off to travel used to be a résumé red flag; today it's a learning experience. And entrepreneurship...

Author: /time Magazine | Title: What Gen Y Really Wants | 7/5/2007 | See Source »

With all these options, Generation Y is forcing companies to think more creatively about work-life balance. The employers who do are winning in the war for young talent. The consulting firm Deloitte was alarmed by the high turnover of its youngest employees, so it asked one of its consultants, Stan Smith, to find out more about what attracts them to and keeps them at a job. His research reveals that job hopping is not an end in itself but something young workers do when they see no other choice...

Author: /time Magazine | Title: What Gen Y Really Wants | 7/5/2007 | See Source »

...they don't think they can do that," he says. "Two-thirds of the people who left Deloitte left to do something they could have done with us, but we made it difficult for them to transition." So Smith, who is now in charge of recruiting and retaining Generation Y as national director of next-generation initiatives, created programs at Deloitte that focus on helping people figure out their next career move. Smith is betting that in many cases, the best place for a restless young person is simply another spot in Deloitte. This saves the company...

Author: /time Magazine | Title: What Gen Y Really Wants | 7/5/2007 | See Source »

...could go on. And sure, you and I and Danny Fanboy over there could come up with a list of nitpicks a yard long, too. (Did I mention that the camera photos have a strange glowy, vaseline-y quality to them? And personally I like a hardware button to press to take pictures, instead of software, placed parallel to the plane of the device, or I end up with shaky images. And either my thumbs are bigger than normal people's, or it really is tricky to type on this thing.) It's certainly tempting to. The hype...

Author: /time Magazine | Title: "I Take the iPhone Home" | 6/30/2007 | See Source »

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