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...measurable. "For the advertiser, it really turns out-of-home into a direct-response mechanism," says Alasdair Scott of Filter in London, the firm that developed BlueCasting, the Bluetooth-based system used in the Absolut campaign. The rock band Coldplay used BlueCasting last summer to launch its album X&Y. During a two-week period, 20,000 people downloaded video clips and sample tracks directly from posters in London's main rail terminals. Fifty bus-shelter ads in Britain for the movie Alien vs. Predator prompted 500,000 riders to vote for who would win the celluloid battle by pushing...
...Jerold Nadler, D-N.Y., blasted the paper as a "dishonest piece of crap" in an interview with The New York Sun, and Rep. Eliot Engel, D-N.Y., called the paper "anti-Semitic and anti-Zionist drivel." Harvard’s Frankfurter professor of law, Alan M. Dershowitz, told The Crimson that Walt and Mearsheimer are "liars" and "bigots...
...Jerold Nadler, D-N.Y., blasted the paper as a “dishonest piece of crap” in an interview with The New York Sun, and Rep. Eliot Engel, D-N.Y., called the paper “anti-Semitic and anti-Zionist drivel.” Harvard’s Frankfurter professor of law, Alan M. Dershowitz, told The Crimson that Walt and Mearsheimer are “liars” and “bigots...
When House Republican Chris Shays showed up last week to a meeting of the Y's Men, a group of more than 400 senior men who meet weekly in Westport, Conn., he was warmly welcomed. The man introducing Shays, who has represented this Southern Connecticut district in Congress since 1987, presented the congressman with a jacket from the group and said "We love ya, Chris." But when he stepped to the podium, Shays didn't exude the confidence of a beloved incumbent. Instead, he sounded like a man who isn't sure the goodwill he's earned over the last...
Meanwhile, the opportunities to offset emissions are growing. Conservation International, for instance, helped Mitsubishi and Pearl Jam funnel their offsetting funds into rain-forest protection in Madagascar. And Coldplay did more than enough to offset its last album, X&Y, by protecting forests in Mexico and Ecuador. Internet ventures with names like TerraPass, myclimate and Drive Neutral enable commuters and air travelers to calculate their emissions and neutralize the damage. Some even aim to turn a profit...