Word: yahoo
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Dates: during 1990-1999
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...there's an online profile of you--not the you who has a name, Social Security number and address but a cyber you who reflects your online behaviors and can help marketers target ads especially for you. Already, some of the ads you see when you hit sites like Yahoo or Lycos are there because you are. Other visitors are getting different ads that cater to their online profiles...
...Well. There's Altavista. And Yahoo... and Goto.com--I like them because they make their motives very clear. Whoever pays the most money on the Web gets the number one slot...
STOCK MARKET October blues sends market down. Did we really think Yahoo was worth more than Texaco...
...version of its AltaVista search engine today. Promotion spending for the next nine months is budgeted at $120 million, $8 million of which will be spent today. That's a lot of money, for sure, but it's still much cheaper than getting a portal on the open market. Yahoo wanna-be Lycos, another big CMGI investment, is currently worth $5 billion now, with the real Yahoo currently trading at nearly nine times that figure...
...about time that AltaVista got some serious support. The service began as a tech experiment at the former Digital, but through deals with Yahoo it established itself early on as the most thorough search index of the Web. Digital and then Compaq tried to capitalize on the Top 10 traffic by adding "stickier" features such as subject directories and free e-mail, but that only created opportunities for new index companies like Inktomi, and now Google, to service the established portals - even while the attempts at a fuller AltaVista site floundered. MORE...