Word: yahoo
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Dates: during 2000-2009
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...CONS: Microsoft would have to shell out more cash for the combined company of Yahoo and AOL and deal with the complexities of integration. What's more, the current, three-way battle between Internet giants Yahoo, Google and Microsoft would be reduced to a two-way battle, which could stifle innovation...
...Microsoft abandons its bid for Yahoo altogether...
...PROS: Yahoo can retain its independence and avoid the corporate ego blow of being bought by the Redmond, Wash.-based software giant...
...CONS: Yahoo's share price will continue to erode since it will be seen as a less-coveted property. While Yahoo could still seal a deal with AOL or continue to use Google's advertising network in order to prop up its revenue, the terms would almost certainly be less favorable for Jerry Yang and company...
...Yahoo stays independent but expands its trial partnership with Google...