Word: yahoo
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Dates: during 2000-2009
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...PROS: Microsoft has been losing money in the Internet space and desperately needs the tremendous reach of Yahoo, which is bigger than any other rival. Microsoft could swiftly sweeten its deal for Yahoo, with the extra resources from News Corp. Yahoo will likely enjoy a higher purchase price, which will satisfy its investors. Plus, Microsoft can then integrate Yahoo search and content into News Corp.'s MySpace (which lacks a built-in Internet search feature), making it a more serious threat to Facebook...
...Yahoo rebuffs Microsoft and merges with...
...PROS: The combined entities are worth more together than they are apart, which is a plus for investors. Together, they would have the most instant messenger users, the buzziest celebrity news site (AOL's TMZ.com), a leading business site (Yahoo Finance), along with a popular tech blog, (AOL's Engadget). The cash infusion from Time Warner (in exchange for a 20% stake in Yahoo/AOL), would enable Yahoo to buy back some of its stock, which would likely elevate its stock price. "The chief benefit to Yahoo is the avoidance of a Microsoft deal," notes analyst Greg Sterling...
...CONS: The obvious synergies may not work out as well as anticipated. With both Yahoo and AOL seemingly adrift in their revenue-building strategies, it remains to be seen whether the two struggling companies can successfully reignite their businesses by joining forces right when Web advertising sales have stalled...
...PROS: The combined audience and advertising networks of Yahoo and Microsoft might finally have a shot at knocking Google from its number one spot. What's more, the software giant would essentially control the entire instant messaging landscape, creating a new kind of interoperability that could lead to more innovation and a fresh revenue stream...