Word: yahoo
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Dates: during 2000-2009
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When Microsoft started hunting Yahoo in February, many assumed that the software behemoth would bag the company swiftly and efficiently. Yahoo seemed to be classic weak Web prey, wobbling financially while rival Google continued to dominate the online world. Now, just days after Microsoft's threat to take its modest offer directly to shareholders, Chief Yahoo Jerry Yang is fighting back...
...Rumors are flying that Yahoo is teaming up with AOL, the long-suffering Internet division of Time Warner (which is also the parent company of TIME), as a way to stave off an unwanted merger. At the same time, there are reports that Microsoft is buddying up with News Corp. so that the two companies can increase Yahoo's offering price and corner their catch. While many industry watchers still believe that Microsoft will gobble up Yahoo eventually, chances are it will have to pay a lot more for its meal...
...Microsoft buys Yahoo by teaming with News Corp...
...next morning, the men of Chester French are on at the Yahoo! Music soundstage, where they’re taping an acoustic set. Wallach sports a self-consciously edgy pair of red Levi’s, and when Drummey appears in the exact same pair of jeans, I take it as an attempt at color coordination a la The Hives. Then I recognize the pants from the swag booth of the previous night’s Levi’s–sponsored performance. In truth, the jeans aren’t a fashion statement; they?...
...screening of what was happening in the interactive-marketing media field, how it was going to impact [Publicis'] business and why they needed to make an early major move into that field," says Messier. Since then, he points out, every large player has followed the trend: Google with DoubleClick, Yahoo! with Right Media, WPP with 24/7 Real Media, and Microsoft with aQuantive. "We were first in online. Publicis was the only major player to have made an acquisition in this field at less than three times turnover [sales], whereas Google, Yahoo!, Microsoft had to fight for the remaining acquisitions with...