Word: yahoo
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Dates: during 2000-2009
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...Google's humility is being tested as never before. The firm's headquarters in Mountain View, Calif., seem besieged by competitors gaining new momentum. Even nominal allies are questioning the company's motives and long-term plans. In July, Google's largest competitors, Microsoft and Yahoo!, agreed to work together in an attempt to dethrone it as the world's dominant search engine. The deal, which awaits government approval, would create a first: a tenacious, well-financed search rival...
This sort of constant improvement pays off: two-thirds of all searches in the U.S. are now conducted through Google - about 7 billion a month. Yahoo! has less than 20% of the market, and Microsoft less than 10%. Despite Microsoft's claims, most people think Google works pretty well...
...Microsoft argues that the Yahoo! deal will help change that perception. If the partnership is approved, Microsoft will take over Yahoo!'s search engine - type in "Britney Spears" at Yahoo! and you'll get results provided by Bing. Microsoft points out that search engines get smarter as more people use them; if a search engine notices lots of clicks on Spears' music videos after searching for the pop star, it can begin to highlight those videos in future searches. That's how the Yahoo! deal will help Bing beat Google, Microsoft says. By massively expanding its market share...
Sources: TIME.com Yahoo News; AP; Good Morning America; CNN; ABC News...
...this fantasy fix healthy for America? According to a recent estimate, fantasy football drains $9 billion out of workplace productivity. Plus, our obsession keeps getting stranger. For example, 11 big-city mayors from across the country are competing against one another for charity in a Yahoo! fantasy-football league this year. And they're really getting into it, which is great, because if there's one thing struggling cities like Buffalo, N.Y., and Oakland, Calif., need, it's their mayors debating a tight-end swap between budget meetings...