Word: yahoo
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Dates: during 2000-2009
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...certainly fun while it lasted. Terry Semel's six-year ride atop Yahoo! juiced up the company's annual revenue nine-fold and added $30 billion to its net worth. As Yahoo rose under his watch, AOL sank. But when you compete against the godzilla that is Google, even modest slip-ups can cost you a job. A sliding stock doesn't sit well, and second place in the Web world isn't good enough...
...Semel stepped down as CEO this week in favor of co-founder Jerry Yang, a Stanford wonder kid just like those Google guys who burst Yahoo's bubble. Yang is likely to take a back-to-basics approach to Yahoo, focusing on streamlining the company's many ventures to squeeze more revenue out of the company's new Panama advertising system, a revamped ad platform created to compete more aggressively against Google. "Yang's strengths are sentimental, technical, and basic," says Jordan Rohan, technology analyst with RBC Capital Markets...
...According to Hitwise, for the four weeks ending June 2, 2007, Google accounted for 64.8% of all executed searches in the U.S., triple that of its nearest competitor Yahoo! Search, which achieved 21.7% of all searches in that same time period. Tech pundits (this author included) have long theorized that there must be a saturation point for Google's role in our quest to find information on the Internet. We just don't have a clue as to where that point may be. We've pondered the possibility of slips in dominance with the release of a new competitive offering...
...representing over 4% of all U.S. searches on Google, is for the site that surpassed Google last summer to become the most popular domain on the Internet, "MySpace." In fact 17 of the top 20 searches on Google are searches for the other leading Internet sites such as "ebay," "yahoo," and "mapquest." The most puzzling search term that Internet users enter into a Google searchbox is the 14th most popular term: "Google." (In case you're keeping count, the three most popular terms that are not websites are: porn, free porn and lyrics...
...However, for all of its success, Google's online dominance has been limited to search. In web-based e-mail, for example, Google's service, Gmail, is in a distant fifth place to leader Yahoo! Mail, which is over 12 times the size of Gmail in terms of visits. Google has barely made a peep in social networking; MySpace, the #1 social networking site, is over 300 times the size of Google's Orkut service. Even mainstream information such as Google Finance is an order of magnitude smaller in visits than the industry leader in financial information Yahoo! Finance...