Word: yahoo
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...picking low-hanging fruit to say that Carol Bartz, the new CEO of Yahoo! (YHOO), can't fix the portal company - its shares went down about 3% on news of the selection. Bartz had a good reputation at Autodesk, the other firm she ran. But Yahoo! is an Internet company, and Bartz is not an Internet executive...
...fight over the future of Yahoo! - which has struggled with a takeover offer from Microsoft (MSFT), falling earnings and management changes - masks the great foundation the company still possesses. (See the worst business deals...
...Yahoo! remains the No. 2 search company in the U.S., with about 18% of the market. Google (GOOG), by most measures, is far ahead, at 65%. Microsoft falls far behind at 10%. It is unlikely that Yahoo! will regain market share on the PC, but the wireless market has not been carved up. It may take years before it is clear who leads in Web searches on handsets. It is also unclear which company will take the wireless lead in Europe, India, China and Japan. Yahoo! still has a shot at a prominent position for its core business beyond...
...Yahoo! is also one of the most important forces in online display advertising. There is a temptation to say that the display business is aging and not as efficient at reaching consumers as search ads. But display advertising, barely a decade old, is a relatively new tool for marketers. It still has a good chance of gaining on TV, radio and print...
...recession. While many economists are predicting recovery at the end of 2010, the dead people were pointing her toward a far more realistic 2012. Kenzer sees a lot of companies going bankrupt this year. "I get a purple color and the letter a," she said. I figured that was Yahoo!, but she said no. "They're doing all kinds of things behind closed doors to not die." Some of those things, I predict, are opening lots and lots of credit-card accounts. When I asked if TIME magazine would have a good year, she said, "There's no issue there...