Word: yahoo
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Microsoft is under assault in every direction, and losing the battle on any number of fronts. That's why it's so desperate to come to terms - any terms - with Yahoo. The software giant went back to Yahoo yesterday to suggest a joint venture that would give Microsoft a position in Yahoo's search business. We're supposed to believe that Yahoo - thanks to Carl Icahn's proxy battle to replace Yahoo's board - is feeling the heat. But it's Microsoft that has everything to lose here. The barbarians are at the gates, and Gates (as in Bill...
...better job than I could. He oversees the 14,000 people who work in the Windows and online divisions of the company. He took over the job three years ago, which means that Vista is his baby. In a memoto employees Sunday that touched on the latest Yahoo overture, he admitted that Microsoft's search biz has stalled: "The fact is that we are not where we want to be in this business yet and we've been in this position longer than we'd all like...
...Figure out a way to combat Google. He alludes to a "major new initiative" the company will be announcing at an annual advertising conference in Redmond later this week. The initiative, he promised, will "innovate and disrupt in search." Good luck with that, but at this point even a Yahoo acquisition might be too late...
...PROS: Yahoo just began testing out AdSense, Google's Internet advertising platform, on 3% of its search queries. Since Google is more effective at making money from search than Yahoo, this would boost Yahoo's revenue. That, in turn, would raise Yahoo's stock price and shareholder value...
...CONS: A more extensive partnership between Yahoo and Google will be challenged as anti-competitive and will almost certainly be thwarted on legal grounds. Microsoft has already begun lobbying Washington against such a move...