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...Yahoo! Employee...

Author: /time Magazine | Title: A Microsoft-Yahoo! Deal User's Guide | 2/7/2008 | See Source »

Bigger had better be better, given the $44.6 billion price tag on Yahoo! That's massive in terms of both its stock price and the amount of money Yahoo! is expected to generate. The worse news is, you're not very good at the online-advertising game and you aren't buying anybody who is. Google figured out how to make more money per ad sale, on its own site and others, than either Microsoft or Yahoo! Online advertising is about size and smarts, and you've got only one. Google has both...

Author: /time Magazine | Title: A Microsoft-Yahoo! Deal User's Guide | 2/7/2008 | See Source »

...Internet is part of the media now, where choice rules. Says Daniel Taylor, a senior analyst with the Yankee Group: "In the technology business, they say you've always got to choose between us and them, between our technology and theirs. That's what Microsoft has done. Yahoo! is a really good property for them, but I don't think they are going to be able to pull...

Author: /time Magazine | Title: A Microsoft-Yahoo! Deal User's Guide | 2/7/2008 | See Source »

...funny, isn't it? Google is calling you a dangerous, monopolistic monster who will crush openness and innovation on the Internet. You are saying the same thing about Google. Don't fight, fellas; you're both right! Google is massively dominant in the ad-serving market, and with Yahoo! under its belt, Microsoft would run both of the biggest Web portals around. There are no underdogs to root for. There's room for everybody to be a little evil here...

Author: /time Magazine | Title: A Microsoft-Yahoo! Deal User's Guide | 2/7/2008 | See Source »

...Sure, Yahoo! is practically a historic landmark, the last of the pure dotcom plays from the wild 1990s. But brace for impact: Microsoft hasn't even promised to keep the Yahoo! brand alive. ("That's a question we haven't answered yet," purrs Yusuf Mehdi, Microsoft's senior vice president of strategic partnerships. Really...

Author: /time Magazine | Title: A Microsoft-Yahoo! Deal User's Guide | 2/7/2008 | See Source »

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