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...shocked was an understatement. Last week John Mackey, CEO of organic grocer Whole Foods, admitted that from 1999 to 2006, he had been anonymously posting messages to Yahoo's message board under the pseudonym "Rahodeb," praising his company's performance while knocking his competition and acquisition target Wild Oats. Shocking.... people are still using message boards...

Author: /time Magazine | Title: Who Still Uses Message Boards? | 7/19/2007 | See Source »

...Yahoo! Message Boards is ranked as the 223rd most popular Internet site in the U.S. for the week ending July 14, 2007, according to Hitwise. It was also the 25th most popular Yahoo! Property during that same timeframe...

Author: /time Magazine | Title: Who Still Uses Message Boards? | 7/19/2007 | See Source »

Over the course of eight or nine years, until last August, someone with the handle "rahodeb" posted regularly about the company Whole Foods on Yahoo!'s finance bulletin boards. Rahodeb liked Whole Foods. He didn't care for its competitor Wild Oats. Rahodeb particularly liked Whole Foods CEO John Mackey. "While I'm not a 'Mackey groupie,'" rahodeb wrote, "I do admire what the man has accomplished." This was true, as far as it went. Rahodeb was not a Mackey groupie. Rahodeb was Mackey...

Author: /time Magazine | Title: The Price of Anonymity | 7/19/2007 | See Source »

...TIME: In September you rebuffed Yahoo's offer to buy Facebook for nearly $1 billion. Before that, Viacom put up a $750 million bid. And about two months ago you clearly said Facebook would stay independent. Is that still the plan...

Author: /time Magazine | Title: The Future of Facebook | 7/17/2007 | See Source »

...Facebook opened its online platform to anyone who wants to build applications for it, from music-sharing services to carpool arrangers, making it a potentially much more useful tool. Some in Silicon Valley wonder excitedly if the company--which reportedly turned down a billion-dollar buyout offer from Yahoo! last year--might become not just the hottest tech IPO since Google but also the next major stage in the Web's evolution. First there was the browser, then the search engine. Now we'll move on to what Zuckerberg calls the "social graph," the filter of personal connections that defines...

Author: /time Magazine | Title: Old Friends on Facebook | 7/5/2007 | See Source »

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