Word: yahoo
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...Though Google is key, it is far from the only iPhone partner. Yahoo will offer a mail widget and others, such as Sling Media, may offer software add-ons later to enable access to Web content and TV. Jobs has said that he is open to third-party applications that work within Apple's software framework...
...have some sort of built-in browser, Forrester Research has found that only about 45% of consumers say they are aware of their phone's Web capabilities. And given that 55% of those surveyed by the Equs Group, a market research firm, said they would buy a Google or Yahoo-branded phone, Apple looks smart partnering...
...essentially the largest revision we've made in the past two or three years," Sergey Brin, Google's co-founder and president of technology, tells TIME. "It's really a significant undertaking." But with a 64% share of the search market, far ahead of rivals Yahoo! (22%) and MSN (9%), according to Hitwise, an online market research firm, why does the world's most visited site and most valuable brand need to toy with a core product that isn't broken...
...Even with the brains and a brawny vision, Digital Universe's task ahead is daunting. Categorizing the best content on the Web is an undertaking that Yahoo! abandoned years ago, while other encyclopedia websites already offer content posted by experts for free. Such challenges don't discourage Firmage, who sold his first company, Serius, for $20 million at 23; Serius evolved out of the challenge of writing software for his mother's greeting card business. Since then, he has given away some 95% of his wealth to philanthropic causes...
...Part of it is the softer edge of technology. Few people believe that Microsoft’s dubious dealings in the 90s were truly acting against the public interest. Google founders Sergey Brin and Larry Page unseated MSN and Yahoo with a mere algorithm—proof of the economy’s democratic nature. Tech fortunes just seem less exploitative, built on mainframes and lines of code rather than the backs of unskilled laborers...