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...than $2 million on billboards alone (PREGNANT AND SCARED? 1-800-395-HELP. WE'RE HERE 24/7). The Internet has become a tool for outreach as well. Care Net has got into bidding wars with abortion providers over who would receive top placement in the sponsored-links sections on Yahoo! and Google when someone searches for abortion...
...that hardly anyone ever used it. Now the $200 Verizon enV, a smartphone released in January, shows your position on a map and suggests everything from dry cleaners to plumbers nearby. Other cool offerings include the Dash Express, a $700 portable car navigation system on sale this spring with Yahoo!'s Go! local search on it, and the iRiver W10 from ReignCom, which combines an Internet phone, MP3 player and personal navigator in an iPhone-size unit...
Advertisers are increasingly eager to focus campaigns around search ads. Panama gives them a new, cleanly designed online spot where they can plan, track and change ad campaigns in progress. It may help improve Yahoo!'s return on investment in that arena because it gives advertisers more leeway in targeting specific geographic areas. A pizza-shop owner can pinpoint his pitch to local diners who search for pepperoni, for instance. "Geo-targeting is huge," says Neisser. The company is also adding a mobile search tool that will eventually extend Panama's reach to cell phones. The new services should help...
Despite its recent stock stumbles, the portal remains a diversified giant. Its sites draw more users than AOL's or Microsoft's. Among 18-to-34-year-olds, Myspace and YouTube had a combined 32 million unique visitors in December; Yahoo! had 39 million. And Yahoo!'s e-mail remains tops with 250 million users worldwide. The company is either first or second in 17 Web categories, from e-mail to photos. It also landed a deal with eBay to sell ads on the company's domestic site and engineered a partnership to sell ad space for 215 newspapers...
Panama may not be Semel's last bullet. Analysts have suggested Yahoo! could benefit from merging with AOL, a division of Time Warner (TIME's parent), or a linkup with Microsoft, which lags in search. Either deal would help Yahoo! take on Google more aggressively. One thing that won't change: the quirky Yahoo! culture. Early on, founders Jerry Yang and David Filo set up a free cappuccino bar for employees and have followed up with annual company-wide gifts, ranging from MP3 players to sleeping bags. Google has topped the coffee bar with free meals and a host...