Word: yahoo
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...really hard time with Apple's supremacy in the digital music space. Microsoft first tried to go after the iPod/iTunes juggernaut by providing the backbone software for a coalition of digital media companies: Creative, iriver, Samsung and others on the hardware side; Napster and even competitors such as Yahoo! and RealNetworks on the software side. It teamed with music muscle MTV Networks to build the smartest service of them all, Urge. But marketing never followed Urge's soft launch, and it's still foundering. Unable to lead an ever-changing band of ornery partners, Microsoft finally decided that the only...
...With that in mind, the Yahoo! Media Group launched a new "vertical channel" Thursday called Yahoo! Food that will not only deliver more chicken recipes than Colonel Sanders could imagine-over 300-but also a batch of cooking videos, columnists, bloggers, and assorted other foodie fare ranging from sommelier tips to local restaurant searches. "We're giving users a seat at the table," says Deanna Brown, the former publisher of CondeNet's Epicurious website who is spearheading the new project, located at http://food.yahoo.com...
...Yahoo's Media Group could use a hit. Company CEO Terry Semel recruited former ABC-TV chairman Lloyd Braun two years ago to help the portal become a serious show biz player, and the Media Group was touted as an incubator for revolutionary new online content. But a series of gaffes ensued: plans to revive a TV pilot called "The Runner" as an interactive game went nowhere, a roving war correspondent and an adventure travel guide failed to click with audiences, and there was even discussion of having a newscast read by puppets. This year, scaling back its ambitious plans...
...Yahoo! Food project has been percolating for eight months, but it remains to be seen how much impact it makes in an increasingly crowded field which includes FoodNetwork.com, Zagat.com, Chowhound.com and other web dining destinations...
...plus side, the design of Yahoo! Foods will surprise long-time users of the portal. Eye-grabbing headlines in different fonts and sizes fill each page, which are divided into various windows and modules covering different areas of the culinary experience. "We wanted the page to look like a refrigerator door, complete with magnets and post-it notes," says Brown. A "Food for Good" spot on the front page promotes philanthropic efforts, allowing feverish foodies to donate to hunger-related causes. As Martha might say, that's a good thing...