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...Once you've chosen your program, follow its instructions for adding our headlines. You can also subscribe to TIME's RSS feeds through personalized news sites, like My AOL, My Yahoo! and My MSN. If you have a personal website, you can use these feeds to add TIME.com headlines to your pages. Look for the orange logo on the web or the Live Bookmark icon in your browser's status...
Zillow has partnership agreements with Microsoft (for satellite imagery), Yahoo! (for links on the portal's real estate site) and Google (for ads). That could set the stage for a longer-term deal--or an acquisition--down the road. Meanwhile, to tame the chaos characteristic of early start-ups, Barton has set some limits. "We have foosball and air-hockey tables," he says, "but we don't have dogs running around...
...site's ability to attract small advertisers is beginning to get the big guys' attention. Neighborhood info has become a major battleground for Google and Yahoo!, which draw like numbers of local searches every month. To capitalize on the primacy of that battle, Jordan Rohan, an Internet analyst with RBC Capital Markets, suggests Yelp sell itself...
Building a user base and ad revenues from calendars may prove difficult, since Microsoft, Yahoo!, Apple and various other start-ups have free calendar offerings that are improving. But 30 Boxes' founders know a lot about working from scratch. They created and sold photo destination Webshots twice--first to Excite@home (another dotcom casualty) for $82.5 million in stock in 1999 and then, after buying it back in 2002 for $2.4 million, they retooled it and resold it to CNET for $70 million in 2004. Will they try for the hat trick? "We could go into a larger organization...
...plenty of expertise, but the Yahoo! exec says being a mother of three is living market research. "I hear things like, 'Mom, we need to buy a lacrosse stick,'" Schneider, 45, says. "So I look online." That's an impulse she hopes to infuse in all households as head of Yahoo!'s new Marketplaces classifieds unit. Previously at Knight Ridder, Schneider says improved search capability and personalization should push consumers and advertisers to the Web. --By Kathleen Kingsbury...