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...partner push comes as competition is pushing back. Microsoft is waking to the ad-revenue world, legions of Web 2.0 start-ups are dreaming up useful new tools, and Ask.com and Yahoo! are closing the gap in search. "People have been brainwashed that search can't get any better than Google," says Ask.com CEO Jim Lanzone. Ask has dumped its gimmicky Jeeves icon and zoomed in on search, sensing an opening...
...Gates & Co. "Google knows that their biggest threat is now Microsoft," says Terry. Having dragged its feet on search while Google built an empire, Microsoft has been spending heavily on its Web index and recently partnered with Facebook to provide ads for the popular social site. "To believe that Yahoo!, Ask and Microsoft are not going to improve and take share from Google is naive," says Microsoft spokesman Adam Sohn. He likens this period to the DOS era of search, with a major scramble ahead for the next generation of search tools. Google's Mayer agrees that the vanilla results...
Although neither Facebook nor Yahoo has confirmed the report, Yahoo’s stock rose 0.5 percent to $25.76 when the news appeared in yesterday morning’s Journal. Rumors that Facebook was in talks with Yahoo, Viacom, and Microsoft have been floating around for months...
Facebook has in the past held acquisition discussions with Microsoft and Viacom, as well as Yahoo, according to the Journal. The corporations have been attracted to the site because it provides them access to a young demographic. In fact, the site tied with beer as the second most “in” thing among college students in a recent poll conducted by Student Monitor, a New Jersey-based research firm...
...Yahoo in particular is struggling to win back a share in the advertising market that is dominated by rival search engine Google...