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...screen, test their skills at soccer stations and attend concerts. On the airways, Adidas scored a major coup by shutting out Nike ads on U.S. English-language broadcasts of the games. The company will also be the sole footwear sponsor on three popular soccer sites: ESPN Soccernet, Soccer on Yahoo! and FIFAWorldcup.com the official site. With the U.S. six to nine hours behind German prime time, distracted workers will flock online for the latest scores. Boasts Simon Atkins, director of marketing communications for Adidas America: "We're heading Nike off at the pass everywhere it turns...
...Yahoo's Trip Planner, Travel.yahoo.com/trip provides a free sleek Web folder for your online research about museums, restaurants, lodging and sights at your destination. After gathering Web pages with information about the places you're visiting, you can print your itinerary, and save it for future trips or share it online...
Hyman said that he advertised the site in December using a group for Harvard Class of ’10 members on Yahoo! “I got about 77 people to sign up, and there have been a few hundred chat sessions,” he said...
Hyman has continued to advertise on Yahoo!, and he hopes the number of users will increase, alleviating the awkward tensions he remembered at the ice cream social when he was a freshman...
...LOCAL CELEBRITY T shirt. It would be easy to bemoan the trend as the end of childhood or the corruption of innocence. But the hunger for recognition doesn't end with the acquisition of a driver's license. As popular culture divides into ever more finely split niches, with Yahoo Groups and blogs touting the cream of whatever subculture you can think of a domain name for, famous is just a matter of answering your e-mail...