Word: yahoo
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...landscape is still shifting as retailers try to track consumer behavior. Here's a twist: while mega-portals attract boatloads of shoppers--Yahoo, MSN and AOL (owned by the same corporate parent as TIME) rank among the 10 most visited shopping sites, according to ComScore Media Metrix--consumers don't usually think of them as shopping sites, notes Carrie Johnson, e-commerce analyst at Forrester Research. In fact, Web users often land in a portal's shopping area by accident, attracted by an ad that appears as they are using e-mail or checking sports scores. While reading about Tiger...
Patrick Byrne, CEO of Overstock.com a closeout retailer that sells everything from socks to $3,000 watches, says that while retailers recognize the continuing value of portal exposure, they know that they are ultimately responsible for making sales. "If Yahoo sends me 1,000 customers and I can't close the deals, then that's my fault," he says. The $3 million that Overstock spent last year to promote products on Yahoo Shopping, MSN Shopping and AOL Shopping together generated a quarter of the company's $120 million in consumer sales, Byrne says. Overstock doesn't share revenue with...
Typically, it's the small retailers that pay portals based only on sales, because it's all they can afford. Yahoo charges more than 14,000 mom-and-pop shops just $49.95 a month to host their Web stores and include their merchandise in a searchable database--then takes a 3.5% cut of every sale. Few small merchants have the budgets to pay for display ads and top placement in search returns. And that's what it takes to get noticed next to several dozen heavyweight "featured stores" (Nordstrom, Godiva, Gap et al.) that are paying the bigger bucks...
...postings, but that's enough to pay a staff of 14 and still be profitable, says Newmark. In fact, while other Internet businesses were collapsing, Craig's List was enjoying a growth spurt. Over the past year, its traffic has doubled, according to research firm Nielsen/NetRatings, overtaking Yahoo Classifieds...
Sure, he’s a stranger. Sure, he’s trying to involve you in an international money-laundering scheme. But he’s got a Yahoo! account so he must be legitimate...