Word: yale
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touristy shop, nothing Yale or Penn or anything. It's got the name
...truly want to make better choices," explains Yale economist Dean Karlan. He's a co-founder of stickK.com, where users make binding "commitment contracts" to forfeit money to friends or charities - or even "anti-charities" they despise - if they fail to quit smoking, lose weight or meet other goals they set for themselves. "But we need help to get us there...
...study, Alan Gerber of Yale got Michigan voters to increase their turnout an amazing 8.6% with a single peer-pressure mailer that listed the previous voting records of their neighbors and noted that a follow-up would be sent indicating who voted this time. (The Obama campaign actually priced out a similar mailer but decided not to risk a backlash.) And shame works; even some AIG executives gave up bonuses. Cialdini says brain imaging shows that when we think we're out of step with our peers, the part of our brain that registers pain shifts into overdrive...
...rolls into the weekend winners of 14 straight, including a dominating four-game sweep of Yale and Brown last weekend, in which Cornell outscored its opponents...
...Yale: 1,951/26,000 admitted, 7.5%, record low acceptance rate