Word: yamaha
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...wind young lovers, bowler-hatted executives and pert grandmas-along with the slogan: "You meet the nicest people on a Honda." From a standing start, sales revved up to $31,921,995 last year and an estimated $67 million this year. Two other Japanese firms (Suzuki and Yamaha) have jumped in to share the bonanza, and their combined sales will amount to about $28 million by year...
Nippon Gakki got its name (literally, Japan Musical Instruments) from Founder Torakusu Yamaha, a medical equipment engineer who began making reed organs as a hobby in 1897, two years later branched into pianos. The company was near bankruptcy by 1926, but gradually found that aircraft parts could be made by using some of the same manufacturing techniques that were used for organs. After the war, the firm turned back to less martial music. Taking over the presidency from his ailing father in 1950, Genichi Kawakami, now 51, decided to replace the ancient handcrafter's art of piano making with...
...growing Japanese market, where he already has 70% of the business, and expanding his U.S. sales force, which last year sold only 2,600 pianos (out of a U.S. total of 215,000). Because his production is automated, Kawakami can price his pianos at better than competitive levels: a Yamaha grand, for instance, sells for less than $2,000 in the U.S., as much as 50% lower than comparable U.S. makes. What now disturbs Kawakami is not competition but the present state of human patience. "I wonder," he muses, "if in a decade there will be enough people...
...engine displacement) and Junior (350 cc.) classes, but all eyes were on the light, whippet-fast bikes from Japan that had been sweeping "baby" races all over the world. The Japanese alone fielded three teams, each with its own uniforms (orange for Honda, blue for Suzuki, grey for Yamaha), its own smartly drilled pit crew, its own stable of daredevil riders. Honda's Jim Redman, 31, a Southern Rhodesian, stole the show: he averaged 95.6 m.p.h. to win the Lightweight race, came back two days later to win the Junior race as well-averaging 94.9 m.p.h. despite pelting rain...
Floating Doughnut. A 14-ft.-diameter, circular fiber-glass motorboat is being offered for sale in Japan by Yamaha Motor Co. Designed for leisurely cruising with the calm sensation of a water lily, or as a roomy fishing boat or diving platform, it is driven by an outboard motor installed through a hole in the center. Price in Japan...