Word: yamaha
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...grown 150% over the past five years. From 2003 to '05, the tour's adult fan base soared 48%, to 18 million, far outpacing the growth of nascar or any other major sport, according to Scarborough Research. Sponsorship revenue has nearly tripled since 2000, to $22.5 million. Advertisers like Yamaha seem to be betting that bull riding will hit the big time. They like the demographics of the fans: the average household income is a healthy $66,000, and 40% are women...
...next move has been to introduce a surround-sound version of its service for the living room. Like DVDs, some XM tracks are in 5.1 audio - that is, they contain separate sound for five speakers and a subwoofer. So XM has partnered with Yamaha and others, who have introduced audio receivers that decode XM's surround audio stream. I borrowed Yamaha's new RX-V659 ($550; yamaha.com/yec) and tuned to XM Pops, to test...
...deep love of one's own family and a desire to show up everyone else's. Everyone buys Mom a house. Everyone buys a truck. Many buy subwoofers and chrome packages for their truck. When the returning workers descend on Tuxpan for the holidays in December, the local Yamaha motorcycle dealer has a field day. Rents in Tuxpan now average around $250 a month; completed houses can cost well over $100,000. Nike shoes cost up to $200 a pair. Seafood restaurants in town charge $10 a plate. "In America, we could go to restaurants whenever we wanted to," says...
...arrangement has worked, at least financially. Before the start of this season and last, Snickers, drawn to the young audience that snowboarding attracts, signed a handsome contract with the Collection. Nickelodeon and Yamaha have also inked deals with the maverick boarders...
...also has 23 tiny digital amplifiers providing 82 watts of power. Since it also decodes the surround-sound data coming from the DVD player or set-top box, a separate a/v receiver isn't necessary. You do, however, need to plug in a subwoofer for the full effect. Yamaha sells an affordable matching companion sub, the YST-FSW100 subwoofer...