Word: yanelis
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...people around the world strutting their status in designer denim, label watchers are growing a bit jaded with the usual insignias. So to put a new gleam in their eyes, a Singapore firm has introduced blue jeans with a solid-gold label and a similarly lustrous price tag: $850. Yane jeans bear a Y-shaped trademark, which is made with 1.12 oz. of 22-karat gold, on the pants just above the right hip pocket...
...went on display in May. At one shop a businessman bought two pairs each for himself and his wife. Such conspicuous consumption, though, has caused a stir. A Singapore newspaper called the blue-jeans binge "nothing less than barbaric," and the government broadcasting company banned further TV ads, telling Yane that the jeans are "exploitation of the rich...
...Yane is now planning a pair of diamond-solitaire jeans that will cost as much as $3,500. But wearers of the gilded britches might want to be discreet, or they could find themselves confronted by a mugger who growls, "Keep the wallet, pal. Just hand over the pants...
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