Word: yanging
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...began to do was come home for lunch at the time they came home from school," he says. As his children grew older, their school days lengthened. "I'd be eating my lunch at 3 p.m. or 3:45 p.m.," Basu laughs, but he has no regrets. In Seoul, Yang Sunmook, the 48-year-old chairman of the Democratic Party, says he took the unusual step of taking his two sons to some of the social functions that cram a politician's diary "so I could be with them." If successful economists and politicians can make these efforts...
...that are experimenting with mobile-marketing campaigns to find cost-effective ways to tap the medium. When BMW launched new models in China last year, it tried mobile-video ads as well as downloadable screen "wallpaper" and ringtones. "The click-through rates were unbelievable," says BMW marketing manager Alan Yang. "It's the most effective brand-building tool we've tried." To promote its bB minivan in Japan, Toyota offered concert tickets to those who took snapshots of the vehicle with camera phones. For the World Cup, Adidas fielded a game that allowed players to pimp digital sneakers on their...
...Advertisers say mobile-phone marketing allows them to target customers efficiently because cellular carriers know who their subscribers are. And as Yang of BMW notes, consumers appear to be receptive. When Johnson & Johnson recently introduced a new contact-lens line in China, it sent an "m-coupon," good for free samples, to tens of thousands of young, urban women via text messages. Nearly 10% of recipients redeemed their coupons by showing the message to store clerks. That's a far higher response rate than the average 0.2% rate for e-mail ads, says David Turchetti, head of the Shanghai-based...
...poor chances of success, hundreds of petitioners still flock to the State Council Office each day. Among them, a few days ago, were four middle-aged peasant women from nearby Hebei Province. They have brought their petition to Beijing once a month or more for a decade says Yang Shuxia, a thickset 59-year-old bundled in four layers of clothing against the bitter winter cold. She and her companions seek a fair trial for their jailed relatives. In 1994, Yang explains, her son and three of his friends were arrested by police and charged with the murder...
...Back in February, Yang and the other families received a visit from local government officials in their hometown. "We come to the NPC every year and every year we are detained and taken back. But this year was different," she says. "The policemen told us we may get three or five years in prison." Yang is well aware the chances of success are minimal and the danger of imprisonment or worse is serious. But like thousands of fellow petitioners, she says she has no choice. "Of course we still come. Our children are innocent. How could we not come...