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Instead they're already creating a world that is about to become your own. The Net economy that Yang and Filo are building doesn't exist merely in the 115 million Web-page views that Yahoo serves up to hungry surfers every day nor in the stock-market pyrotechnics that have given their venture an explosive $8 billion valuation. The real economy exists in the thousands--even tens of thousands--of sites that together with Yahoo are remaking the face of global commerce. Want to snag a $900 suit for $150? Try countryroadfashions.com (but be warned: they're based...

Author: /time Magazine | Title: Click Till You Drop | 7/20/1998 | See Source »

...Then it was an unimaginably seductive vision. Now it has become a lucrative reality for a select few. Compare.Net, for instance, has grown from four employees to nearly 40 in less than two years, and its revenue growth is a stunning 25%--every month. Yahoo's lucre spreads beyond Yang and Filo. Just ask the dozens of other post-pubescent millionaires who prowl the firm's Santa Clara, Calif., headquarters. Barefoot...

Author: /time Magazine | Title: Click Till You Drop | 7/20/1998 | See Source »

...stuff but also how we spent our time. The malls themselves became essential parts of a new suburban design, where castles of consumption shaped town layouts in the same way the Colosseum shaped Rome. At its heart, cybercommerce isn't just about building businesses either. It is also, explains Yang, about building a new culture of convenience and speed...

Author: /time Magazine | Title: Click Till You Drop | 7/20/1998 | See Source »

...Yang and Filo, it's been a strange ride. Filo, a shy, laconic man who radiates intense smarts, remembers when he could visit every site on the World Wide Web in a couple of hours. That was in early '94, when the Web was young, and Jerry, his more outgoing partner, used to record the best websites on his computer for fun. The two shared offices in a trailer at Stanford University that was big enough for a desk and a computer for each of the graduate students...

Author: /time Magazine | Title: Click Till You Drop | 7/20/1998 | See Source »

...their part-time hobby quickly grew into a full-time obsession. More and more of their friends wanted to keep up with what was happening on the Web, and by fall the two enthusiasts were surfing the Net day and night. "It was impossible even to sleep," says Yang. Clearly there was a demand for some sort of service that could organize and make sense of all that information out there in cyberspace. They decided to turn their sideline into a business...

Author: /time Magazine | Title: Click Till You Drop | 7/20/1998 | See Source »

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