Word: yankelovich
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Dates: during 1970-1979
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...reason for the candidates' caution was clear: although the polls continue to give Carter an edge, it is extremely narrow. A new TIME-Yankelovich survey for Oct. 16 to 19, updated after the debate, showed Carter leading the incumbent by 4%-48% to 44%, with 8% still undecided. Before the debate, the figures had been 45% for Carter, 42% for Ford, with 13% undecided. The Harris/ABC poll had precisely the same pre-debate spread between the two major candidates-45% to 42% for Carter, with 5% for Independent Candidate Eugene McCarthy, 1% for Lester Maddox and 7% undecided...
...debate probably did not persuade many voters to switch from one candidate to the other. Most surveys, however, gave Carter the edge in the final confrontation. In a snap poll by Yankelovich, 33% rated Carter the winner, 26% Ford, and 41% called it a tossup. A Roper survey for the Public Broadcast Service showed Carter the clear winner by 40% to 29%, with 31% viewing the encounter as a standoff. On the other hand, an Associated Press telephone sample of 1,027 voters gave Ford the victory, 35.5% to 33%. The A.P. sample also gave Ford the edge over Carter...
...RECENT ARTICLE in the New Republic, public opinion analyst Daniel Yankelovich explained that in the last few weeks of the presidential campaign a large number of voters will be focusing their decisions. The voters, Yankelovich suggests, are essentially satisfied with their judgment of Gerald Ford as a man of openness, decency, honesty and straight-forwardness. While it is not clear that this judgment will play a key role in the voters' decision, it stands in sharp contrast to their perception of Jimmy Carter as a man of mystery, even after the two months of post-Labor Day campaigning...
Inner Conflict. Yankelovich stresses that a few days' difference in the polls can account for sizable variations. He also contends that there are two types of electorates: one that makes its mind up and stays put, as in 1972, when 60% of the voters had decided to support Richard Nixon before Labor Day; and the 1976 voters, who "are very unsure," torn by "inner conflicts" and who thus respond to a Ford gaffe one day, a Carter gaffe the next. "People are uneasy about Carter and find Ford an acceptable alternative," says Yankelovich. He emphasizes, as do Gallup...
Those are the chief conclusions of the second TIME Citizens' Panel conducted by the public-opinion research firm of Yankelovich, Skelly and White, Inc. Last month TIME published the results of the first survey, taken among 300 voters chosen at random from a national cross section of 1,500 people. To examine the changing-or unchanging -reactions to the campaign, Yankelovich went to 303 other voters between Oct. 8 and 10, after the second debate...