Word: yankelovich
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Dates: during 1970-1979
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...poll conducted by The New York Times and Daniel Yankelovich after last week's New Hampshire primary demonstrates how successful Carter has been in camouflaging his politics. Twenty-two per cent of those asked perceived him as liberal; twenty-two per cent saw him as conservative; and thirty-two per cent described him as moderate...
Humphrey's Problem. If a deadlocked Democratic convention nominated Hubert Humphrey, how would he go over with voters? In a national survey conducted for TIME by Yankelovich, Skelly and White, 1,002 Americans were asked if they found Humphrey acceptable as a candidate, regardless of their first choice for President. Only 40% of the sample said they did; a walloping 46% found him unacceptable, probably a reflection that he has been around too long. By contrast, President Ford was acceptable to 58% and unacceptable to only 36%, and Ronald Reagan also had a favorable rating...
...partner in this enterprise, continuing an association begun in 1972, is Yankelovich, Skelly and White, Inc., the New York-based research firm. It will conduct six surveys for us, three during the primaries and three more following the party conventions. Building on the body of data gathered up in two years of quarterly TIME Soundings, the last of which appears in this issue, these polls will not only rank the candidates but also plumb changing voter attitudes. The goal is to study America while it is evaluating the candidates...
These are among the conclusions of the latest TIME Soundings, a quarterly national survey. Begun in May 1974, Soundings consists of political and social indicators that were developed for TIME by Yankelovich, Skelly and White, Inc., the Manhattan-based opinion-research firm. They are based on hundreds of questions. Soundings not only measures shifts in opinion but also monitors the underlying trends that produce sea changes in public attitudes. The results of this installment were based on telephone interviews in the last week in January with a national cross section of 1,002 Americans. Results of this survey have...
These results are clearly shown in the latest TIME Soundings, a quarterly survey of the mood and outlook of the American people. Soundings consists of a series of political and social indicators that were developed for TIME by Yankelovich, Skelly and White Inc., the New York-based public-opinion research firm...