Word: yankelovich
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Dates: during 1970-1979
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...analogy to the 1950s is only partly valid. Studies by Daniel Yankelovich, the public-opinion analyst who periodically surveys American youth, document the fact that the social and moral values that flourished on campus in the 1960s "have grown stronger and more powerful." More liberal sexual mores, a lessening of automatic obedience to established authority and skepticism about the U.S. political process seem to have become fixed characteristics of most American young people...
Almost 80% of the 270 big businessmen polled in a 1970 FORTUNE 500-Yankelovich survey believed that some effort should be made to curb population growth. Princeton Demographer Charles Westoff, former executive director of the Commission on Population Growth and the American Future, claims that even today a great many babies are unwanted and that more effective, readily available birth control would be enough to regulate growth...
...last dark days of the Watergate scandal appeared to add new impetus to the growing disaffection in America. Yankelovich found that 32% of those polled-up 5 percentage points in three months-were motivated by a strong sense of social resentment that was likely to influence their politics. It is resentment, rather than economic conditions, that binds the group together. Indeed, only a third found themselves in economic distress, as defined by TIME Soundings...
Because of these striking dissimilarities, the Yankelovich analysts concluded that the two groups of conservatives are unlikely to vote as a bloc. Far from sticking together because of the conservative tenets that they share, the groups are more likely to split along the lines -and issues-of the degree of their social resentment...
...problems that trouble the U.S. today are complex and interrelated in unexpected ways. To plumb and analyze them, TIME Soundings will report quarterly on the mood, temper and outlook of Americans. Soundings consists of a series of political and social indicators that were developed for TIME by Yankelovich, Skelly & White, Inc. The report differs from more traditional opinion polls in two respects: 1) Soundings not only measures shifts in public opinion but also tries to monitor the underlying trends that produce sea changes in public attitudes, and 2) the indicators are based on an amalgam of responses to hundreds...