Word: yankelovich
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Dates: during 1970-1979
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Those conclusions were drawn from a nationwide telephone poll of 778 adults conducted for TIME on two days last week by Daniel Yankelovich Inc. For purposes of comparison, the questions covered somewhat the same areas as a Yankelovich poll taken for TIME in August. Allowing for a 3% sampling error, the results can be projected to the total adult population of the U.S. Further questions and answers...
...Republicans would be satisfied to have Ford succeed to the White House, and only 26% of the Democrats and 16% of the Republicans would be dissatisfied. Indeed, a greater number of Democrats would rather see Ford as President than Albert, a state of affairs that Yankelovich analysts ascribe to the public sentiment that no partisan advantage should be taken of Watergate. Only 29% of the Democrats and 17% of the Republicans said that they would be satisfied with Albert as a successor...
Those are among the major conclusions of a special survey on Watergate conducted for TIME by Daniel Yankelovich. Inc. Perhaps the deepest-probing national study yet made on citizens' attitudes toward Watergate, the Yankelovich poll reached a scientifically selected national sample of 1,240 adults by telephone during two periods: the week before Nixon's Aug. 15 television speech and the week after it. An additional smaller sampling of other citizens was taken after his Aug. 22 press conference...
...striking Yankelovich discovery is that the public is more concerned about events peripheral to Watergate than about the break-in and bugging of the Democrats. Half the people rate that operation as "just part of politics as usual." But a majority see as "shocking" the break-in at the office of Daniel Ellsberg's psychiatrist, the suggestion that income tax audits might be used against Nixon's political opponents and-tenuously tied with Watergate-the President's use of public money to improve his homes at San Clemente and Key Biscayne. Also described more often as "shocking...
...poll's findings show a general mood of public despair about conditions in the nation-an attitude that has changed drastically since a Yankelovich survey in October 1972, shortly before Nixon's triumphant reelection. Then, 53% of the people had a positive feeling about the way things were progressing; now 71% feel that things are going badly. Watergate is a substantial factor in the shift, since 36% of the public now express concern about the scandal. Yet the economy worries more people (66%, a climb of 25% since 1972), while the war in Southeast Asia predictably has dropped...