Word: yankelovich
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Dates: during 1970-1979
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Nixon too must pay attention to the tricky politics of peace. According to Pollster Daniel Yankelovich, Viet Nam is "the key" to Nixon's commanding lead over McGovern. But the U.S. public's conviction that Nixon is better able to handle the war might change dramatically if the Administration were to run into big trouble in Paris-or, more accurately, in Saigon. As the White House well knows, an obstreperous ally in Saigon refusing to accept the Kissinger-designed settlement might raise new doubts in the minds of the U.S. electorate about the Administration's course...
GEORGE MCGOVERN may not be gaining much ground on Richard Nixon at the moment, but he could be in a position to do so if something were to break his way. A TIME Citizens' Panel, conducted by Daniel Yankelovich, Inc., over the telephone during the first ten days of October, suggests a softness among some Nixon supporters. The 322 panelists, chosen at random from a scientifically selected sample of 2,323 registered voters in 16 key states, say they are for Nixon nearly 2 to 1. Yet they are split down the middle on what kind of President McGovern...
...registered voters in 16 key states constituting 62% of the total electoral vote found Richard Nixon ahead, 57% to 27%, with 16% undecided. That lead of 30 points during the Oct. 1 to Oct. 10 period is nine points smaller than the Nixon margin in the same type of Yankelovich survey one month earlier. McGovern has narrowed the contest in four big states-New York, California, Michigan and Pennsylvania-but the latest findings are close to the results of the first Yankelovich Poll for TIME, taken in late July and early August. In effect, George McGovern has returned...
...President's lead seems far too large to be overcome by Nov. 7. Says Yankelovich: "Only something as dramatic as a sudden collapse of confidence in Mr. Nixon's Viet Nam policies is likely to close the gap entirely." Among the specific findings...
...Yankelovich asked this question: "Now, forgetting politics, whom do you find more attractive as a personality-Nixon, McGovern or neither one?" The result: Nixon, 34%; McGovern, 26% ; neither one, 32% ; not sure, 8%. By this measure, McGovern is only eight points behind Nixon, a contrast to the 30-point spread on the main question of whom the voters pick for President. Obviously, the electorate prefers Nixon for reasons other than his personality. He may turn out to be the least liked man ever to win by a landslide...