Word: yankelovich
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Dates: during 1970-1979
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Only a month ago, the first Yankelovich report showed a deepening sense of gloom and frustration about the stepped-up hostilities. At that time, two-thirds of the TIME Citizens Panel felt that the war had taken a sharp turn for the worse. Now, in the aftermath of the mining of North Vietnamese harbors and the summit meeting in Moscow, there has been a distinct change of mood. Seven out of ten panelists in the latest survey express a renewed confidence in the President's conduct of the war. Only three of ten give him a vote...
Selected by the social-research firm of Daniel Yankelovich Inc., the 200-member panel is a cross section of citizens by geography, age, sex, education, employment, income and political affiliation. The participants were asked their opinions on such issues as Viet Nam, busing, crime, taxes and the economy. Unlike subjects in a typical political poll, they were encouraged to respond thoughtfully and at length. The TIME panel members will be interviewed again at later stages of the campaign to find out how their opinions are being affected by the candidates and by current events. Other panels will also be formed...
...many lenses through which we are observing politics this week. Our cover story, written by Keith Johnson, examines McGovern's political history and reports on why his candidacy has flourished while Edmund Muskie's has wilted. Reportage and analysis by TIME staffers are supplemented by a second Yankelovich poll. In this one, Pennsylvanians were questioned about their presidential preferences as they left the voting booths, but before they knew the election's outcome...
...monitor the changeable voter mood this election year, TIME has commissioned Daniel Yankelovich Inc. to select and periodically interview members of a TIME Citizens Panel. The panel consists of 200 citizens chosen at random out of a carefully selected larger sample of 2,000 people who are a cross section of the national voting-age population. Here is the first of seven reports on the American mood this election year...
...busing was the cutting issue only because no candidate knew how to benefit from widespread concern about the economy; 3) Edmund Muskie is still potentially stronger than the size of his vote would indicate; and 4) Richard Nixon is the real choice of Florida's Democratic voters. Yankelovich's analysis...