Word: yankelovich
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Dates: during 1970-1979
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...Breed." They stress freedom over authority, self-fulfillment over material success, and duty to self over duty to others-including their own children. The study found that New Breed parents are loving but self-oriented, and they take a laissez-faire attitude to their own child rearing. Says Yankelovich: "It's not the permissiveness of the '50s, which was child-centered and concerned with the fragility of the child. Today, the parent says in effect, 'I want to be free, so why shouldn't my children be free...
...Greening of America, Charles Reich offered the giddy prediction that the values of the 1960s counterculture would remake America. Although his thesis was vastly overstated, those values are indeed becoming widespread. In 1974, Pollster Daniel Yankelovich reported that America's noncollege youth were adopting the counterculture values of sexual freedom and self-fulfillment, and were increasingly rejecting patriotism, respect for authority and material success. Last week the results of another Yankelovich poll indicated that this shift in values "seems to be reshaping the nature of the American family and its child-rearing practices...
This week there is solid evidence that Carter's efforts to woo the American people are paying off. A survey for TIME by Yankelovich, Skelly and White, Inc.-the most comprehensive poll to be published since Carter took office-shows a majority of Americans support his criticism of Soviet human rights violations, approve of his informal style and think that he can be trusted (see following story). Carter's own pollster, Patrick Caddell, finds that the President is making "major inroads" among groups of voters who gave him lukewarm support during the election, including Jews, blue-collar ethnics...
...better about themselves. Only in one area do voters give Carter low marks: for not taking more vigorous action to curb inflation. These are the major findings of a nationwide phone survey of 1,004 registered voters, conducted for TIME in mid-March by the opinion-research firm of Yankelovich, Skelly and White...
...their final soundings, both Gallup and Harris termed the election too close to call. Each had given Carter a lead of 30 or so points immediately after the Democratic National Convention in July, and each had traced the steady-and inevitable-erosion of that lead. Yankelovich did not poll immediately after the Democratic Convention, when Ford had not yet been chosen, and consequently never found more than a 10-point lead for the Democrat. Nonetheless, he too picked up the falling-off to a dead heat but also registered Carter's rebounding to the 3% lead...