Word: yankelovich
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Dates: during 2000-2009
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More confident, more self-sufficient, and more choosy than ever, women no longer see marriage as a matter of survival and acceptance. They feel free to start and end relationships at will--more like, say, men. In a Yankelovich poll for TIME and CNN, nearly 80% of men and women said they thought they would eventually find the perfect mate. But when asked, if they didn't find Mr. Perfect, whether they would marry someone else, only 34% of women said yes, in contrast to 41% of men. "Let's face it. You don't just want...
...Things per se have lost some cachet," explains consumer-trend tracker J. Walker Smith of Yankelovich, which surveys consumer buying behavior. "There is such an overabundance of stuff in the marketplace that owning does not carry as much perceived value as it used to. People are now more interested in experiences than in owning things." It's all about the benefits of the good life without all the headaches and commitment. In 1991, for example, 57% of people in a Yankelovich Monitor survey cited "being in control of their life" as the most important sign of accomplishment and success, while...
...that the American attitude toward leadership wasn’t very good,” said Myers. “[But] I think it came out lower than we even anticipated.” The study, which used data collected by The Segmentation Company—a division of Yankelovich, Inc.—consisted of telephone interviews with 1,374 adults of all sexes, races, and political affiliations. Seventy-three percent of Americans polled believe that their leaders are out of touch with the average person, 66 percent feel that the country is facing a leadership crisis...
Reagan gets good marks as well on a series of specific issues: 61% feel that he has made a good start on providing strong moral leadership, although that figure is a drop from 66% in a Yankelovich poll taken last May. He gets a 68% approval rating on the effectiveness of his relationship with Congress and 48% feel he is off to a good start in making Americans feel good about themselves again. Asked whether Reagan is seen as a leader they can trust, 52% said yes in the most recent poll, compared to 57% last May and 48% when...
According to the Yankelovich poll, 70% believe that balancing the budget is important. In pursuit of that goal, however, the public seems to be on a different track from the President. If further spending reductions are to be made, more people (43%) want military spending reduced than want social spending cut (31%). Opinion on that issue is sharply divided along partisan lines. Democrats and independents want military spending cut before social spending by 2 to 1; Republicans prefer social cuts by 43% to 26%. Fifty-three percent of those polled believe that further military cuts can be made without jeopardizing...