Word: yankelovich
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Dates: during 2000-2009
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These are among the key findings of a national opinion survey conducted for TIME by the research firm of Yankelovich, Skelly and White, Inc., from Sept. 15 through 17.* The survey also showed that the President is making progress in one of his avowed aims: to make Americans feel better about themselves and their country. There has been modest but steady improvement in the national mood during Reagan's tune in office. Slightly more than one-third of the people (36%) agree that the state of the nation is good; only 18% held that view in January...
Many believe that such lessons should be a regular part of the curriculum in public schools. According to a TIME poll taken by the research firm of Yankelovich, Skelly & White, Inc., 78% of Americans respond yes to the question "Do you favor sex education in the schools, including information about birth control?" And yet, despite the majority opinion, the subject of sex education remains a divisive one. On one side are those like Wattleton of Planned Parenthood who argue that Americans should learn to accept adolescent sexuality and make guidance and birth control more easily available...
...standard male midlife crisis is triggered by a career crack-up. Women's turmoil often reflects events in their personal lives as well as the accumulated stress of years of ladder climbing, multitasking and barrier breaking. Nearly three-quarters of women from 40 to 54 in a Yankelovich Monitor study said life is "much too complicated...
...magical popularity, these figures could represent a dangerous temptation. Already, feeling appears to be growing in favor of raising the tariff walls as a quick way to remedy at least some of the nation's economic ills. The catch is that while people give lip service to protectionist ideas, Yankelovich has found that the sentiment is very shallow, and people's enthusiasm fades when it is pointed out that higher tariffs may result in consumers' paying more for imported goods...
...desire for summit deals is hedged by considerable doubt about their feasibility. The survey of 1,020 registered voters,[*] taken Nov. 5 through Nov. 7 by Yankelovich, Skelly & White, Inc., found that while 82% of respondents believed the first summit in six years was a good idea, only 7% expected significant forward movement from the talks, and 16% forecast no progress at all. The Administration's attempts in recent weeks to dampen expectations about summit accomplishments were clearly successful. For example, 86% of those surveyed considered a mutual reduction in nuclear arms a "very important" summit goal, but only...