Word: yankelovich
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...Connecticut. Also among the new members: Christie Hefner, 29, a corporate vice president and widely considered the hare apparent of Playboy Enterprises; Investment Adviser Julia Walsh of Julia M Walsh & Sons of Washington, D.C.; Sherry Lansing, president of Twentieth Century-Fox Productions; and Florence Skelly, president of pollsters Yankelovich, Skelly& White...
...Yankelovich poll shows that Americans continue to be concerned about economic problems-their own and the nation...
These seemingly decisive rejections of Reagan's foreign policy, however, coexist with a widespread public attitude that the Soviet Union's military objectives are "offensive" as opposed to "defensive" (61% to 29%). More important, a new "volatility index" devised by the Yankelovich organization, which has been tested in previous polls, indicates that these opinions are easily subject to change. In addition to asking voters whether they favored or opposed a given proposition, the Yankelovich pollsters inquired how often voters discussed the issue, how deeply they felt it affected them, how easily they could change their minds and whether...
According to Yankelovich, the volatility index shows that strong majorities in favor of registering handguns (60%) and against the outlawing of abortion (56%) are based on firmly held opinions. The index suggests, on the other hand, that American opinion on aid to El Salvador is very volatile indeed, as are views about arms sales to Arab nations...
That Ronald Reagan's presidency has an image problem comes as no surprise inside the White House. The Yankelovich poll's evidence of growing public unease merely confirms a message that Reagan's advisers have been getting for weeks from other sources: grumblings even among Republicans in Congress about the President's defense and budget policies; unpublished surveys sponsored by the Republican National Committee, disclosing that Reagan's Mr. Nice Guy reputation is being replaced by a Scrooge-like picture of a President whose policies unduly favor the rich over the poor; and their...