Word: yankelovich
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These are the major findings of a public opinion survey conducted in mid-March for TIME by the research firm Yankelovich, Skelly and White, Inc.* The poll, of course, does not attempt to predict future attitudes toward the President and his policies. In many areas Reagan's sliding ratings match those of Jimmy Carter at a comparable period in his presidency. Carter rode the roller coaster of public opinion up and down through most of his four years in office...
Nonetheless, the Reagan downturn has come rather swiftly. Three months ago a TIME-Yankelovich survey found that 43% of those polled expressed "doubts and reservations" about the President, while a solid 55% said that they felt Reagan was a "leader you can trust." Now 51% said they have doubts, while 48% still trust...
...Reagan has also lost standing. A declining number of people, by comparison with last December's poll, expressed "a lot of confidence" in his handling of economic and foreign policy, while a growing number said they had "no real confidence." In December 25% of the voters told the Yankelovich pollsters they had full confidence in Reagan's economic management; that figure has dropped to 22% in the latest poll. Meanwhile, the President's "no confidence" rating has risen from 22% to 28% on this issue. On foreign policy, 20% had full confidence in Reagan (a drop...
...December the Yankelovich pollsters asked voters to rate Reagan on a scale of 1 (poor) to 10 (excellent). Reagan received a median score of 5.9. His median has now dropped to 4.9. In December 59% gave him a score of 6 or higher, while only 39% rated him at 5 or lower. In the new survey 49% rated him on the high end of the scale...
...voters still do not hold Reagan personally accountable for the recession. According to Yankelovich, 66% said they blamed Reagan himself either "not at all" or "only a little" for the economic downturn. Only 33% blamed him "a lot" or "fairly much," although this represents an increase of 8% since the December poll. At the same time 46% believe that the President's economic policy will help to curb inflation while only 21% said it will add to inflation...