Word: yankelovich
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Such breathlessly gee-whiz reportage will inevitably strike many people as decidedly off-key in a time of economic uncertainty and strife. A poll conducted for TIME by Yankelovich, Skelly and White Inc. reported in December that among other disappointments, Americans by and large feel worse off today than they did a year ago. Nor will Kahn's profile win awards for methodology. Not one of the dozen or so "typical" Americans was quoted, say, while shuffling along an unemployment line. And some readers may quarrel with the Panglossian assessment of the California raisin farmer who beams...
There is also a clear mandate for cutting back on sales of U.S. arms to other countries. According to Yankelovich, 41% urge a decrease in arms sales, while only 10% think more arms should be sold. The current level of sales is acceptable to 27%. On a very narrow arms issue, 70% oppose the sale of jet fighters and other advanced weaponry to Taiwan, and only 21% favor such a transaction, even though 52% perceive the island republic as an ally we can "definitely trust." (The most trusted ally is Canada, with a 90% approval rating; the least trustworthy...
...defense issues, 46% say they would reduce military spending, if necessary, to balance the budget; 38% oppose any reduction in defense appropriations. Moreover, significant majorities approve of trying to sop up the red ink by raising taxes on tobacco (74%) and businesses and corporations (59%). At the same time, Yankelovich found that the public is opposed to raising taxes on oil and gasoline (57%) and personal income (73%). The voters also reject overwhelmingly spending cuts on consumer protection (53%), programs for dependent children (56%), entitlement programs like Social Security (71%) and education...
...voters' overall impression of the country's condition has significantly declined. Yankelovich's state of the nation indicator, based on responses to several questions about the economy, showed a drop of 6% since a survey taken in September. At that time, 36% ranked the state of the nation as good; 30% do so now. In October 1980, however, only 20% considered the state of the nation good, and the rating dropped to 18% in January 1981. The latest rating decline appears to be linked to worries about recession. Two out of three voters, and 74% of blue...
...blue-collar workers, 41% are more worried about recession, with 48% of nonwhites feeling that way. Nonetheless, there is also little expectation that inflation will decline much more before 1984. In an echo of the pointed question that Reagan posed to Jimmy Carter during the 1980 presidential debates, the Yankelovich organization asked voters if they were better off now than a year ago. No, answer 59%, while 36% say they are better...