Word: yankelovich
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These are among the findings of a major national opinion survey conducted for TIME by the research firm of Yankelovich, Skelly and White, Inc., from May 12 through May 14.* The poll contained pleasant news for Reagan. His rating "as a leader you can trust" is virtually the same as Jimmy Carter's was at the same month of 1977. One key difference is that Reagan's level of approval has risen 9% since January (to 57%), while Carter's rating was on a downward slide. Majorities ranging from 71% to 52% agreed with the propositions that...
...least as remarkable as the level of his own popularity is the change in the national mood that has come with Reagan's early months in the White House. In the first week of January, only 26% of Americans polled by Yankelovich felt that things were going well in the country. That figure has now nearly doubled to 51%, marking the first time since October 1978 that a majority has felt so positive. There has also been a dramatic turn in expectations about inflation. In April 1979 only 9% of the country believed that inflation would be curtailed under...
...major goal of the Yankelovich poll was to document the common perception, predating Reagan's election, that the U.S. has experienced a shift in its political center of gravity toward conservatism. To measure that shift, the Yankelovich organization asked voters a series of questions about their political attitudes. They were asked whether they agreed or disagreed with five statements distilled from the positions of New Right leaders and organizations. The poll found widespread agreement with each statement. There was 73% approval of the idea that "we must build up our military strength so that we are clearly...
...themselves these figures do not prove a conservative shift, since even 28% of those who described themselves as liberals agreed with most of the five propositions. But the Yankelovich organization repeated a set of questions first asked in a 1974 poll for TIME that were designed to measure discontent and resentment about change in American life. These comparisons confirm a swing to the right...
...opinion of hun. Fewer than half of the American people now express full confidence and trust in the 40th President, while nearly as many say they have doubts and reservations about him. These are the findings of a national opinion survey conducted for TIME by the research firm Yankelovich, Skelly and White Inc. shortly before Reagan's Inauguration...