Word: yankelovich
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...fact is, entering the final round of the campaign, they have fought each other to a draw. The latest poll for TIME by Yankelovich, Skelly and White, Inc., shows Carter leading 42% to 41%, with 12% for Anderson and 5% undecided. But Carter's lead is so small, well within the range of a possible sampling error of plus or minus 3 percentage points, as to be almost meaningless, particularly since it is not the popular vote that determines who shall be the next President. A "national" election, of course, is really an amalgam of elections...
According to a survey for TIME completed last week by the opinion research firm of Yankelovich, Skelly and White, Inc., Carter has an insignificant 1-point lead over Reagan, 42% to 41%, compared with a 39% to 39% tie at the beginning of the fall campaign. The independent candidacy of Congressman John Anderson, however, has continued to sink, just as so many political experts in both parties predicted it would from the start. His share of the vote dropped from 15% in early September...
Although there is a small drift to ward Carter, the race quite clearly is virtually even. The key variable may be the degree of turnout among the sup porters of the two candidates, which the Yankelovich survey makes no attempt to predict. But the poll did ask whether voters were looking forward to Election Day or whether they wished they did not have to make any choice at all. Thirty percent say they would rather avoid making a selection. That figure, moreover, rises to 55% among the undecided, the very group now tending toward President Carter. What is more, fully...
...millions of Americans are still struggling to decide which of the three major candidates is the least objectionable and hence should get their reluctant vote. TIME National Political Correspondent John Stacks sought out more than a dozen people in the key state of Pennsylvania, all previously identified by a Yankelovich poll in late August as being "undecided," and asked them to describe how they were coming along in making up their minds. His report...
...many leaders of women's groups or opinion experts expect Reagan's promise to elevate a woman to the Supreme Court to have much impact on the female vote. Says Gregory Martire, a Yankelovich vice president: "I'd be surprised if it helped, though it may soothe the women who were going to vote for him anyway." Contends a Republican national committeewoman in New England: "Announcing a future move is not enough to wipe out the mistrust and dismay many women felt after the Republican Convention." In any event, Carter, who has named 41 women to federal...