Word: yankelovich
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These are two of the conclusions from a survey of U.S. attitudes about the Iran crisis, conducted for TIME by the opinion research firm Yankelovich, Skelly and White, Inc. The telephone poll of 1,041 registered voters showed that 64% would support military action if that were the only way to get the hostages out unharmed; 63% would back a show of force if the hostages had been hurt or killed by their captors. Yet a markedly smaller number (39%) said they favored military action if the embassy prisoners were merely put on trial. Three-fourths of the voters polled...
According to a survey of public opinion conducted for TIME Dec. 10 through Dec. 12 by Yankelovich, Skelly and White Inc., Carter leads Kennedy 53 to 33 among Democrats and independents.* That result, obtained from telephone interviews with 1,041 registered voters, reflects one of the most dramatic political turnabouts in modern American political history. Before the Iranian crisis, which began with the embassy seizure on Nov. 4, Carter trailed Kennedy by ten points, meaning that he has surged 30 percentage points in one month. As recently as August, Kennedy led Carter by 33 percentage points, which means there...
Among Republicans, the struggle for the nomination remains virtually frozen. Ronald Reagan, now an announced candidate but one who has done only the most perfunctory campaigning, remains almost unchallenged in the Yankelovich survey. He continues to command the support of nearly a third of Republicans and independents. Gerald Ford, although he has disavowed an active quest for the nomination, continues as the second-most popular Republican, with 23%. John Connally remains third with 14%, up slightly from his October rating of 11%. Howard Baker is still fourth with 10%. Former CIA Director George Bush, touted by many as a potential...
...group trying to figure out remedies is the Public Agenda Foundation, started a few years ago by Cyrus Vance and Opinion Analyst Daniel Yankelovich. It is a business-academic think tank that uses Yankelovich's survey methods in six countries, and Gyllenhammar is its European chief. The early studies lead him to suspect that one American in four is distressed about his or her lack of a job or conditions of work. The young among them are increasingly disruptive; the older ones feel discarded, particularly if they have been laid off with some frequency...
Kennedy's lead over Carter is based on the public's perception of his leadership ability. The Yankelovich organization asked voters whether the top candidates "would be very strong Presidents" or "not strong Presidents." The net difference between those measures provides a "leadership scale," which Kennedy dominates with a rating of +42 (56% say he would be a strong President and 14% say he would not). Carter, on the other hand, rates -31 on the scale, the lowest of any candidate in the field. Other figures were...