Word: yankelovich
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...each of the Yankelovich questions there are wide divisions between groups. Just as men tend to be more liberal or permissive than women, Catholics are more liberal than Protestants. The Northeast and the West are the most liberal areas, the South the least so. The young as always, are far more easygoing than the old, and the college-educated more than those without a college education. On the question of whether it is morally wrong for a man to spend an evening with a prostitute, for example, the rate of disapproval varies from 55% in the West...
...number of cases, public controversy over an issue seems to have made people more evenly divided. Twenty-five years ago, homosexuality was rarely discussed and almost nobody willingly admitted to it. Today, in the era of gay rights marches, the Yankelovich survey asked whether sex between consenting homosexuals is morally wrong. Forty-seven percent said yes, but 43% said no and 10% were not sure, a higher rate of uncertainty than on any other subject...
Though a plurality said they considered homosexuality immoral, 56% said they ould vote fo legislation guaranteeing the civil rights of homosexuals. This was the issue fought out to bitterly in Miami last spring between Singer Anita Bryant and the homosexual activists. But although a majority of the Yankelovich poll subjects seem to side with the civil rights forces (who were defeated by a 2-to-1 majority in Miami) they do not all consider those rights unlimited. From 59% to 70% favor the right of homosexuals to live wherever they want, run for elective office, or serve in the Army...
...controversies over abortion which newspapers once used to refer to as "an illegal operation," have had a similar effect. When the Yankelovich interviewers asked whether it was "morally wrong" to have an abortion, 48% said it was not while 44% said it was. This pro-abortion majority comes from men who accept it by a ratio of 52 to 41, while women still oppose it, 47 to 44. A far larger majority (64%, including 58% of all Catholics) believe that regardless of morality a woman should be legally free to have an abortion if she wants one. But a majority...
...only do most Americans now oppose laws against abortion or homosexuals, the Yankelovich poll shows but they are against all Government prohibitions on sexual behavior...