Word: yankelovich
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...find what Americans today really think about the very basic but infinitely complex questions of sexual morality, TIME commissioned the firm of Yankelovich, Skelly & White, which regularly conducts TIME's polls of voters' political, social and economic views, to undertake a special survey. Yankelovich interviewers questioned 1,044 registered voters, a group representative of various regions, races, ages and religious groups in proportion to the nationwide figures for those same groups. Thus 14% came From the Pacific Coast states, 10% were between 21 and 24 years old, 34% had only a high school education, 29% were Roman Catholic...
...that "it's a lot better to have more openness about things like sex, homosexuality, premarital and extramarital relations." But 61% felt that "it's getting harder and harder to know what's right and what's wrong these days." Of these people, whom the Yankelovich survey categorized as "morally confused," the highest incidence occurred among those over 50 (65%) and, surprisingly, among those under...
According to a survey conducted for TIME by Yankelovich, Skelly & White, 58% of the people regard Carter as a leader who can be trusted, down only 4 percentage points since March (see following story). At the same time Americans are increasingly uneasy about inflation, and only 25% of those surveyed expressed confidence in Carter's ability to handle the economy, a plunge of 8 points since March. That general skepticism appears to be reflected in the skittish behavior of the stock market, a pretty fair indicator of business confidence. The Dow Jones average has slid steadily, hitting...
Candor & Folksiness. These are among the findings of a nationwide telephone survey of 1,036 registered voters conducted in late May for TIME by the opinion-research firm of Yankelovich. Skelly & White Inc. A comparison with a similar TIME survey conducted last March shows that Carter has lost a sprinkling of popularity points in some areas but has registered gains in others. Most notably, voters who feel that Carter is coming to grips with the energy problem increased from...
Though nine out of ten parents in the survey say they would choose to have children if they had it to do again, Yankelovich reports that they are generally plagued with doubts and under heavy strain because of changing attitudes. Says he: "It's clear that the new values and the old have not yet found a synthesis...